• Wed. Jun 7th, 2023

Aryan Khan’s clothing line faces backlash over ‘insane’ prices; Users say “T-shirt for Rs 24k?”

Last update: 01 May 2023, 07:48 HST

Shah Rukh Khan is Aryan Khan's luxury brand ambassador.

Shah Rukh Khan is Aryan Khan’s luxury brand ambassador.

Shah Rukh Khan’s son, Aryan Khan, recently launched a luxury streetwear brand. Netizens call it “very cheap money, a grabbing gimmick.”

Shah Rukh Khan’s son, Aryan Khan, recently launched his luxury streetwear brand. The website for the same went live yesterday. Although there was much-needed anticipation of its website and products, people were quite shocked and surprised that the brand was “ridiculously expensive” and “expensive”.

For the past few weeks, Aryan and his father Shah Rukh Khan have been promoting the same and the upcoming launch has created a lot of buzz among the fans. An ad featuring SRK was also released. From a jacket costing around 2 lakhs to a sweatshirt selling for 33,000, the price of the clothes has amazed almost everyone.

Netizens expressed their feelings on reddit. One user wrote: “Dude the price of this money grabbing system is screaming because wtf 💀😭.” Another said: ‘It’s not even for rich people, it’s for silly upper class kids who want inferior clothes to show off to their school as a supreme product.’ “I just checked the prices, it’s crazy. A middle class guy can never afford it”, “2 lakh for a leather jacket? others have read.

A fashion Instagram account also shared screenshots of the clothes and asked, “What’s going on? Who the f**ka cost for this just wants a word.

Earlier in an interview with Harper’s Bazaar, Aryan opened up about working with his dad. He said it is never difficult to work with SRK because he makes the experience so easy. “Working with my father is never difficult because, with his experience and dedication, he makes everyone’s job on set easier. He also puts the whole crew at ease and has immense respect for everyone. When he’s on set, I always make sure to pay close attention, so that I don’t miss anything that I can learn.

The ad featuring Shah Rukh marked Aryan’s first venture as a director in Bollywood. Aryan, who studied fine arts, cinematic arts, film and television production at the School of Cinematic Arts at the University of Southern California, had no plans to follow in his father’s footsteps as a than an actor. Instead, he wanted to be behind the camera and work as a filmmaker.

Shah Rukh confirmed the same when he appeared in David Letterman’s My Next Guest Needs No Introduction. He said: “My son doesn’t want to play and I don’t think he can. But in India, it’s like you’re the son of a movie star, so you could become a movie star. He looks nice and he is tall and well. But I don’t think he has what it takes maybe, and he realizes that himself. However, he added, “But he’s a good writer.”

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